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Texas native and philanthropic entrepreneur Blake Mycoskie, founder of the highly successful TOMS brand, will be the next speaker featured in the Davidson Distinguished Lecture Series 7:30 p.m. Tuesday at Midland College.": Cheap Toms
Praised by notable persons from former President Bill Clinton to Microsoft founder Bill Gates, Mycoskie's 'One for One" business model has provided more than 35 million shoes to children worldwide since the company's founding in 2006, according to the company's website. Cheap Toms Shoes Sale
The company has since expanded its business model beyond its now-iconic shoes to include eyewear and safe water and birth attendant training. Cheap Toms Outlet
Despite the growth in reusable water bottles, keeping them refilled is tough. Ironically, consumers either end up buying a plastic bottle of water, are forced to use a toilet to refill, or feel obliged to buy something from a store before asking for a refill of water.
GiveMeTap is a new graduate of the Y Combinator accelerator with a rather clever idea. It sells and produces stainless steel water bottles that you can use to get free water refills from participating local cafes and restaurants, which are located by using the GiveMeTap App (iOS & Android). You just walk in, find the water station and fill up or ask someone at the counter. The mobile app will even track your water usage.
The really clever part of its model is that business owners are incentivized to join the network because they get free publicity, increased footfall - and here's the tech part - access to data about how many new customers they are gaining because of the app. Obviously, people with the bottles are more likely to choose a GiveMeTap venue and purchase other goods there.
The app uses geofencing to confirm the locations and to help with seamless checkins. It also includes a discounts system for people who refill their bottles at cafes; helping cafes attract new customers. For every X number of refills (set by the business owner), the consumers get an offer from the store which can be redeemed. When a bottle owner redeems the offer, the business can judge the incremental value of GiveMeTap and tie that into any sales uplift.